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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Jun 9, 2015

As you start your Content Inc. model of marketing and content creation, you may have only one or two main revenue drivers associated with your process. As your audience and community grow, so do the possible revenue opportunities. In this episode of Content Inc. Joe Pulizzi reminds you to keep an open mind to the possibility of future revenue ripples that come from your content marketing efforts. And it's ok to think big.

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