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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Jul 7, 2015

Brick content is content that is so good it hits your industry like a ton of bricks. In this episode of Content Inc. Joe Pulizzi shares how the annual research report done by Content Marketing Institue and MarketinProfs has become a valuable form of brick content. This one piece of content brings a spike in attention every time it's published each year but then continues to be referred to ongoing. What type of brick content could you create that would fulfill a missing piece of information in your industry?

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