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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Jul 13, 2015

Content marketing initiatives do not usually fail due to a lack of quality content. The majority of the time, content failure is due to a lack of consistency or, even worse, the content simply stops. In this episode of Content Inc., Joe Pulizzi discusses the importance of patience when launching a content marketing program. The most successful business models that have taken a Content Inc. approach need at least one year if not longer to create revenue or success. Are you being patient with your content marketing strategy?

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