Content marketing initiatives do not usually fail due to a lack of quality content. The majority of the time, content failure is due to a lack of consistency or, even worse, the content simply stops. In this episode of Content Inc., Joe Pulizzi discusses the importance of patience when launching a content marketing program. The most successful business models that have taken a Content Inc. approach need at least one year if not longer to create revenue or success. Are you being patient with your content marketing strategy?