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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Aug 31, 2015

If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you are probably doing it wrong. In this episode of Content Inc., Joe Pulizzi reminds you that to grow big with your Content Inc. model, you really need to get very, very small. Find that tight niche in your industry that you can become the leading expert in and make big things happen. 

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