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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Sep 7, 2015

It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the similarity of building out your fantasy football team to building out your fantasy content marketing team. Think of your key content platform as your running back and the one that is the foundation for driving your subscriber model through the goal posts. All other content, your ebooks, events, email, etc... support the main platform. Focus on building out that foundation of content from which to build from and you will start to hit content marketig touchdowns along the way!

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