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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Sep 22, 2015

It seems almost every week there is a platform launched that can help us gain an audience or share our content. As small business owners, you are already challenged with keeping the shiny objects at bay. Now, with all the digital distractions, this challenge has increased exponentially. In this episode of Content Inc., Joe Pulizzi reminds us to not only stay focused, but to leave the new shiny objects to others to test and try out. Getting really great at one or two platforms can not only help your business succeed, it may also provide additonal business opportunities by becoming an expert, too. 

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