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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Oct 12, 2015

Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent Twitter announcement to drop share counts, will negatively impact businesses using the social media site. In this episode of Content Inc., Joe Pulizzi reminds you to build your content on your own platform and use social media for the great distribution opportunity it can provide. These companies can and will do whatever they want to when it comes to growing their revenue. Own your own platform so you can do the same. 

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