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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Oct 19, 2015

In this episode of Content Inc., Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing Institute. Though it may look like an 'overnight success', Joe is very clear that getting to where he is today took a lot of blood, sweat and tears over the past decade(or more). He encourages you to not give up and push through any doubts or fears that you may be having. Success is on the way...and luck has nothing to do with it. 

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