Info

Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
RSS Feed
Content Inc with Joe Pulizzi
2017
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: Page 5
Nov 9, 2015

Social media has been a game changer for business. But it's important to remember that these platforms are ones you get to use; you do not own them. In this episode of Content Inc., Joe Pulizzi discusses the latest platform to change up their model and require users to make decisions on their content. YouTube's Red subscription model is just another in a long, recent line of social media platforms that are changing things up to gain more revenue opportunities. Don't bet the farm of your business on another company's revenue goals. Focus on building content on platforms that you own. 

Nov 3, 2015

Are you looking at your competition and simply doing what they are doing with content marketing? Or are you looking to be more original and innovative with what you produce? In this episode of Content Inc., Joe Pulizzi shares three ways you can get more focused with your content marketing efforts and create content that is original and innovative. Don't go insane trying to copy what others are doing. Become the original content creator that really taps into the audience of your industry. 

Nov 2, 2015

In the recent B2B content marketing survey put out by Content Marketing Institute and MarketingProfs, more and more marketers are embracing content marketing as a philosophy and discipline. Yet, most of these same content marketers admit that they are not being successful with their efforts. In this episode of Content Inc., Joe Pulizzi breaks down the 5 key items that need to be considered to create a successful content marketing program. If you are struggling with content marketing success, listen to this episode!

Oct 27, 2015

A self-fulfilling prophecy is when what we believe actually stands as our truth, especially when it is a limitation to success. In this episode of Content Inc., Joe Pulizzi dares you to move away from your self-fulfilling prophecy of not succeeding with a Content Inc. model for your business and instead, frame your ideas to fulfill a prophecy of success. 

Oct 26, 2015

This week Time Inc. made headlines when they announced that their purchase of the female friendly blog site Hello Giggles. It is estimated that this blog site, that is only a few years old, was purchased for somewhere between $20 and $30 million dollars. In this episode of Content Inc., Joe Pulizzi asks you to not just notice the buying of this site by a major media company, but to ask why other female friendly brands had not considered doing the same thing? If it's often cheaper to purchase existiing assets vs. building your own, perhaps it's time for brands to consider other content assets on the market and bring them into their own companies, much like Time Inc. is doing.

Oct 20, 2015

The end of the year is when most businesses start the process of planning for the year ahead. What do you want to accomplish? What goals do you want to achieve? In this episode of Content Inc., Joe Pulizzi shares the Warren Buffet 25-5 Method of making your list of goals and working on them over the next year. Focused energy on a few things will yield greater results than working on a lot of things a little bit. Get focused. 

Oct 19, 2015

In this episode of Content Inc., Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing Institute. Though it may look like an 'overnight success', Joe is very clear that getting to where he is today took a lot of blood, sweat and tears over the past decade(or more). He encourages you to not give up and push through any doubts or fears that you may be having. Success is on the way...and luck has nothing to do with it. 

Oct 13, 2015

As content marketing evolves, so does how and why we measure it's success. In this episode of Content Inc., Joe Pulizzi discusses how content marketing measurement needs to move beyond the campaign mindset and toward the idea that it is an asset for your company. If you treat your content like a product, you will begin to ask different questions around it's value. Questions that could lead to some revelations on how important, or not so important, your content is to your business. 

Oct 12, 2015

Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent Twitter announcement to drop share counts, will negatively impact businesses using the social media site. In this episode of Content Inc., Joe Pulizzi reminds you to build your content on your own platform and use social media for the great distribution opportunity it can provide. These companies can and will do whatever they want to when it comes to growing their revenue. Own your own platform so you can do the same. 

Oct 6, 2015

In this episode of Content Inc., Joe Pulizzi address what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor and futurist, recently stated that "information technologies are doubling in power every year". This means that how we communicate with each other, and especially with our customer is constantly evolving. This will require you as a business owner to make some changes to attempt to stay in line with this constant change. 

Oct 5, 2015

In this episode of Content Inc., Joe Pulizzi shares how creating something unique and connected to only your band can provide a differentiating factor for business success. He shares how the color orange has become so connected with Content Marketing Institute and for others it may be a type of clothing or phrase. Is there something you are really passionate about or really into that you can lean into with your brand? How can you make quirky work for you?

Sep 29, 2015

Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for those that build a strategy and keep to a plan. 

Sep 28, 2015

If it's not written down, it doesn't happen. In this episode of Content Inc., Joe Pulizzi discusses the importance of doing two simple things that can steer you onto a successful path. Write down your goals. Review your goals on a regular basis. It sounds so simple and we know it's a pretty simple thing to do. But yet, so many of us just don't do it. Put your life on the path to success for you by doing these two simple things and get started today. 

Sep 22, 2015

It seems almost every week there is a platform launched that can help us gain an audience or share our content. As small business owners, you are already challenged with keeping the shiny objects at bay. Now, with all the digital distractions, this challenge has increased exponentially. In this episode of Content Inc., Joe Pulizzi reminds us to not only stay focused, but to leave the new shiny objects to others to test and try out. Getting really great at one or two platforms can not only help your business succeed, it may also provide additonal business opportunities by becoming an expert, too. 

Sep 21, 2015

Too often in content marketing we feel we need to be all things to all people. In this episode of Content Inc., Joe Pulizzi challenges you to think differently when it comes to your content marketing strategy. Every Content Inc. example of success has done the same thing: they focused on one content type and one content platform to grow their business. It's time to focus and make the hard choice. What will you choose NOT to do with your content marketing?

Sep 15, 2015

Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc., Joe Pulizzi shares the three things your content needs to truly create content envy. Grow a content platform so valuable that others ask to contribute to the output. This is what has happened at Content Marketing Institute and it can happen for you, too. Listen and learn how to create content envy!

Sep 14, 2015

Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or no content at all. In this episode of Content Inc., Joe Pulizzi shares how freewriting has helped him get past some of the content ruts he falls into as a content creator. Learn the rules applied to this process and next time you have writer's block, give them a try. You'll be glad you did! 

Sep 8, 2015

Joe Pulizzi has been teaching the importance of the content marketing mission statement for a few years now. So obviously, when he finds one that is not only written out, but well implemented, he wants to share it with his audience. In this episode of Content Inc. he discusses how Darren Rowse grew his Digital Photography School by focusing on a content tilt and implementing on a content marketing mission. 

Sep 7, 2015

It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the similarity of building out your fantasy football team to building out your fantasy content marketing team. Think of your key content platform as your running back and the one that is the foundation for driving your subscriber model through the goal posts. All other content, your ebooks, events, email, etc... support the main platform. Focus on building out that foundation of content from which to build from and you will start to hit content marketig touchdowns along the way!

Sep 1, 2015

Having a strong point of view is important and necessary when it comes to being a leading expert with your content. Of course, this point of view may not resonate with everyone and negative reactions, comments, and reviews will more than likely come your way. In this episode of Content Inc., Joe Pulizzi shares how the haters are actually a good thing and if you are not ruffling feathers, you probably are not doing something right with your content efforts. 

Aug 31, 2015

If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you are probably doing it wrong. In this episode of Content Inc., Joe Pulizzi reminds you that to grow big with your Content Inc. model, you really need to get very, very small. Find that tight niche in your industry that you can become the leading expert in and make big things happen. 

Aug 25, 2015

To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of Content Inc., Joe Pulizzi discusses how content marketing has evolved from a past that included great content marketing efforts in the first have of the 1900's. Mass media changed advertising options for companies in the 1950's, but today, with the consumer in control, ads are declining and content is back on the rise. 

Aug 24, 2015

Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc., Joe Pulizzi shares why you should consider creating a Company Policies and Procedures Manual for your business, regardless of the size. He shares how Content Marketing Institute implemented this process this past year and how it has changed how team members view the company and increased their understanding of thr mission and goals for each department. 

Aug 18, 2015

Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practices into your content. Too often, especially for small business owners, SEO gets pushed to the side of the content creation process. Take these seven questions and use them to help you improve your SEO strategy as you create your Content Inc. model. 

Aug 17, 2015

For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc., Joe Pulizzi reminds you that more content is not necessarily the right strategy. It's really about creating content that allows your audience to make some sort of movement, a change in how they behave toward you, your business, your industry. Getting the maximum impact with minimum effort is key to your Content Inc. strategy. 

1 « Previous 2 3 4 5 6 7 8 Next » 8