Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway drug for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising may be working but more importantly how taking the risk to give it a try, may be the first step to take.
Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move.
In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement.
Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Content Inc., Joe Pulizzi challenges you to make your content marketing goal for 2016 bigger than your brand. Work towards putting full effort on serving your customers and go big in the process.
As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016.
This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this episode of Content Inc., Joe Pulizzi shares why backbone will win out with content marketing in 2016. Most businesses and teams give up too early in their content marketing efforts, but those that stay the course are much more inclined to experience great success.
"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc., Joe Pulizzi reminds you that less is truly more when it comes to content creation for your target audience. At the time of year when predictions seem to be all over the web on what will be big in the New Year, less content is an easy, but not necessarily easy-to-implement prediction.
What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc., Joe Pulizzi says...everything. The movie is expected to break box office records worldwide and, of course, this will bring about big revenue dollars for Disney and LucasFilm. But really, even if the movie did not break even in terms of money, it would still be considered a revenue success. The movie is the content that drives other money-making opportunities for the business; ie: merchandise and product. They are, in reality, leveraging their content to sell other products and services.
What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real time, fact-driven, visual, efficient and curated content is the perfect mix for your Content Inc. model. Then go back to your blog, podcast, articles and other content to compare and set your sights on content perfection moving forward.
In this episode of Content Inc., Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona will be the foundation by which all of your content is created and distributed. Adele Revella has developed the 5 Rings of Insight for building buyer personas. Joe breaks down these insights and why they are critical for content marketing success.
The individual pieces of content you create are not valuable. In this episode of Content Inc., Joe Pulizzi asks you to consider the collection of assets you are creating in terms of content vs. the individual output of each platform. The collection of assets is what creates and keeps your audience over time. Not just the one blog post, but that blog with your social media content with your articles with your podcast, etc... Think about the larger strategy of how all these assets work together that will make your content more valuable to your audience over time.