Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.
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Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.
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In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it.
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I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis.
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Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study.
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After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer.
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The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.
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Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.
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I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life?
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Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time.
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Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.
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People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent, long-form content. Do you?
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The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption.
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Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue.
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Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.
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Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you.
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Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop.
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One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars.
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With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over the next couple years will most likely be a disaster. You have some choices to make.
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Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.
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Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.
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Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.
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The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people).
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Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.
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Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie.
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