Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content and creating great content that converts.