Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway drug for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising may be working but more importantly how taking the risk to give it a try, may be the first step to take.
Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move.
In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement.
Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Content Inc., Joe Pulizzi challenges you to make your content marketing goal for 2016 bigger than your brand. Work towards putting full effort on serving your customers and go big in the process.