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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Jul 22, 2021

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc.

Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 19, 2021

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'll ever create in your lifetime.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 15, 2021

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 12, 2021

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act.

You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 8, 2021

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire.

Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 5, 2021

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 1, 2021

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 28, 2021

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television).

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 24, 2021

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

NLW details his process for a daily podcast, how he comes up with content ideas, and his secret to marketing a podcast.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 21, 2021

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for the bait, and then get caught in a trap.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 17, 2021

An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it.

Wally discusses:

- How and why he built the Instagram page
- How to involve a community in your content creation
- Going from Instagram page to multiple products including a book
- Tips on how to build audience on Instagram

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 14, 2021

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 10, 2021

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

Ann covers:

- How to think about your persona for your content effort
- The best ways to build an audience with a newsletter
- Why the welcome email is the most important email
- What most email marketers are doing wrong

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 7, 2021

Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 3, 2021

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.

Michael covers some key topics including:

- The future of social media
- How to put email at the center of your strategy
- Long-form content as a differentiator
- The opportunities in podcasting
- Misconceptions about snackable content
- YouTube analytics
- Outsourcing and managing content.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 31, 2021

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 24, 2021

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 17, 2021

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 10, 2021

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 3, 2021

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and

Apr 26, 2021

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apr 19, 2021

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs to diversify to survive. If that's you, time to get started.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apr 12, 2021

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apr 5, 2021

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Mar 29, 2021

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

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