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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Dec 22, 2015

"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc., Joe Pulizzi reminds you that less is truly more when it comes to content creation for your target audience. At the time of year when predictions seem to be all over the web on what will be big in the New Year, less content is an easy, but not necessarily easy-to-implement prediction. 

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