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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.
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Sep 21, 2015

Too often in content marketing we feel we need to be all things to all people. In this episode of Content Inc., Joe Pulizzi challenges you to think differently when it comes to your content marketing strategy. Every Content Inc. example of success has done the same thing: they focused on one content type and one content platform to grow their business. It's time to focus and make the hard choice. What will you choose NOT to do with your content marketing?

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