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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Jun 10, 2021

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

Ann covers:

- How to think about your persona for your content effort
- The best ways to build an audience with a newsletter
- Why the welcome email is the most important email
- What most email marketers are doing wrong

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 7, 2021

Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 3, 2021

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.

Michael covers some key topics including:

- The future of social media
- How to put email at the center of your strategy
- Long-form content as a differentiator
- The opportunities in podcasting
- Misconceptions about snackable content
- YouTube analytics
- Outsourcing and managing content.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 31, 2021

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 24, 2021

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 17, 2021

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 10, 2021

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

May 3, 2021

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and

Apr 26, 2021

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apr 19, 2021

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs to diversify to survive. If that's you, time to get started.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apr 12, 2021

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apr 5, 2021

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Mar 29, 2021

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Mar 22, 2021

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled.

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See all Content Inc episodes at the Content Inc. podcast home.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Mar 15, 2021

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensable? If you aren't, why are you creating content in the first place?

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See all Content Inc episodes at the Content Inc. podcast home.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Mar 8, 2021

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Mar 1, 2021

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

Feb 22, 2021

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs (non-fungible tokens).

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

Feb 14, 2021

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and everything changed for the better.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

 

Feb 8, 2021

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

 

Feb 1, 2021

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date - if you say you are going to do something, you do it. If you are not going to do something, don't say it.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

 

Jan 25, 2021

So many content creators can't get off the content treadmill. It's tough, but there is a way out of content burnout. Just plan for it.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

Jan 18, 2021

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

Shout out to Jack Butcher of Visualize Value for the title of this episode.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

Jan 11, 2021

The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray?

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

Jan 4, 2021

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

 

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