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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Jul 1, 2020

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 29, 2020

Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 24, 2020

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 22, 2020

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 17, 2020

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 15, 2020

When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 10, 2020

An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 8, 2020

Napoleon Hill dishes out some amazing career and financial advice, but will it help you build an audience? Absolutely. Here are seven critical traits you need to be successful.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 3, 2020

Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 1, 2020

Nike founder Phil Knight found the secret to selling: belief. The same goes for your content marketing. If you don't have it, you better find it...soon.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 27, 2020

The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to exploit the hedgehog.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 25, 2020

The mass layoff of journalists and content creators from the COVID-19 shutdown is a tragedy. That said, it presents a huge opportunity for you to work with amazing writers.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 21, 2020

Do you have some social channels that just aren't working for you? Well, if that's the case, it's time to make a decision. Are you going to put more content and resources into it? If not, kill it.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 18, 2020

There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze the opportunity.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 14, 2020

Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 11, 2020

During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time to focus on your true believers.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 6, 2020

Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his stars and his life.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

May 4, 2020

Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do with marketing and purpose.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Apr 29, 2020

Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people don't realize how important it is.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Apr 27, 2020

Like it or not, we'll be dancing the next couple years.

Those who are prepared will thrive in marketing and business. It's time to get your head right to take advantage of (perhaps) the biggest business opportunity we have ever seen.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Apr 22, 2020

Right now is the perfect time to reset our goals.

And there is no better way or simpler way to reset goals than using Warren Buffett's 25/5 goal-setting strategy. Joe works through the process in this episode of Content Inc.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Apr 20, 2020

In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art.

Instead, Joe dives into Disney's content strategy about what kind of content to actually create, and how anyone in any company can do what Disney did.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Apr 9, 2020

In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we already do that's amazing (and make it that much better).

This could mean killing something else were working on...and frankly, there has never been a better time than now to do that. But choose wisely.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.

Mar 27, 2020

Joe rambles about a number of marketing and business thoughts, but there is one huge opportunity the likes we've never seen before. With so many media businesses about to close, marketers have the opportunity to purchase these businesses and/or audiences at a major discount.

Plus, don't leave your house.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.

Mar 12, 2020

Joe decides to bring back the Content Inc. podcast...on a strange date (March 12) in a strange way...after just taking a jog.

This episode is all about why we need to diversify our revenue streams...and to at least think about it as everyone is in panic mode. How do we get there? By building a truly loyal audience and delivering value OUTSIDE the products and services we sell.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.

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